Seto Pottery Festival | Official tourism info of Aichi Prefecture, Japan | Events to Enjoy Starting at Night | Aichi Tonight

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Seto Pottery Festival

95th Seto Pottery Festival

One of the biggest pottery and ceramics events in Japan

Seto-City

Over 200 pottery and ceramics merchants line the Seto River in one of Japan's largest bargain earthenware markets. An array of different pieces—from vessels for everyday use to works of art—are set out, bringing in tens of thousands of customers from every corner of Japan each year.
Works with the beautiful contrast of blue and white thanks to traditional Seto dyed and fired pieces are on display and available for purchase along with demonstrations at the Ao no Hiroba Square.

Dazzling fireworks color the autumn night sky

The evening of the September festival's first day showcases fireworks, which is a rarity in Japan as August the typical time for fireworks. Approximately 1,000 blast into the sky for an amazing addition to the endless line of lit-up shops.

EVENT OVERVIEW

Date Sat, Sep 12–Sun, Sep 13, 2026
Location Area around Owari Seto Station on the Meitetsu Seto Line and around the city of Seto
Location 12-1 Yamawaki-cho, Seto-shi, Aichi (Owari Seto Station)
Inquiries 0561-85-2730 (Seto Marutto Museum and Tourist Association)
Price Free of charge

Note:
• Differs by event.
Restrooms Available
Parking Available, though limited. Use public transportation if possible.
Other Major Facilities
  • Multipurpose toilet
  • Souvenirs
  • Parking
  • Restaurant

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Links Event page (Japanese)

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